Blog
The Marketing Laffer Curve: Why More Tools Produce Less Insight
Once upon a time, Arthur Laffer sketched a curve on a cocktail napkin, or so the story goes. The idea behind it…
Decision as a Service Isn’t a Technology Problem; It’s a Three-Legged Problem.
Insight Innovation Ventures recently published Decision as a Service: The Architecture That Changes Everything, naming a shift the insights industry…
Polling Is an Art, Not a Science
What a 1984 disagreement between two pollsters says about the difference between having data and knowing what it means …
What $300 Million Still Can’t Buy
A response to The New York Times' coverage of Simile On July 30, The New York Times introduced the world…
Are Your Optimization Efforts Masking a Bigger Problem?
There’s a particular flavor of confidence that comes from watching your campaign metrics improve week-over-week. The CTR ticks up. The…
When (and How) Good Data Leads to Bad Targeting
Most brands struggling with targeting don’t have a data problem. They have plenty of data. Data is everywhere to be had and earned these…
The Proxy Problem: Your Audience Targeting Is Built on a Substitute
Somewhere between the research debrief and the campaign launch, something gets swapped out. The real audience — the one your…