Blog
What $300 Million Still Can’t Buy
A response to The New York Times' coverage of Simile On July 30, The New York Times introduced the world…
Are Your Optimization Efforts Masking a Bigger Problem?
There’s a particular flavor of confidence that comes from watching your campaign metrics improve week-over-week. The CTR ticks up. The…
When (and How) Good Data Leads to Bad Targeting
Most brands struggling with targeting don’t have a data problem. They have plenty of data. Data is everywhere to be had and earned these…
The Proxy Problem: Your Audience Targeting Is Built on a Substitute
Somewhere between the research debrief and the campaign launch, something gets swapped out. The real audience — the one your…