Case Study

Once ranked second in the nation, growth had stalled. The organization faced four compounding problems:

• Competitors had pulled ahead while customer lapse rates climbed — with no clear understanding of why
• Years of research existed across the business but no unifying strategy guided action
• Creative, media, and multiple agency partners operated in isolation
• The organization had the pieces but no way to move

An agile approach to segmentation established five customer groups.
Linkage to our Audience Intelligence Platform produced:

• AI-powered personas that uncovered motivations and pressure-tested creative in real time.
• Activation-ready audiences, eliminating proxy targeting.

Research, creative, and media operated in one closed-loop system, delivering more relevant execution in days.

1. Broke the company’s all-time single-day reservation record five times during the campaign.
2. Broke the company’s all-time single-day website traffic record twice during the campaign.
3. Compressed the timeline from research to activation from months to days.
4. Delivered the full segmentation and activation system at approximately 25–33% of traditional cost.